To spark interest in NPW 2017, SAMHSA launched the
#PreventionPower social media challenge as a way for
individuals, organizations, and communities to start discussing
prevention and highlight how they get involved in prevention
activities. Participants in the challenge could then motivate others
to take part in the #PreventionPower challenge as well.
The efforts paid off:
• Four monthly challenges, with nearly 300 participants total,
resulted in more than 6.4 million potential impressions across
In 2017, the social media efforts for NPW commanded the attention
of communities across the nation, resulting in more than 43.6 million
potential social media impressions. More than 37 million of those potential
impressions were for #NPW2017 on Twitter during the week itself
SAMHSA’s NPW website is a critical hub that provides valuable
resources and timely news for organizations looking for ideas and
inspiration for their own NPW activities. For NPW 2017:
• More than 200 content updates were made to the NPW website to
bring relevant and engaging information to 2017 NPW participants.
• The number of visitors to the site increased by 140 percent
between April and May, as promotion for NPW 2017 ramped up.
• Spanish-language content saw an increase of 108 percent in the
number of visitors, demonstrating the importance and reach of
SAMHSA’s multicultural content.
2017 OUTCOMES REPORT
• During NPW 2017, #PreventionPower challenge participants
were asked to go LIVE on social media—and our audiences,
partners, and influencers responded! During this week alone,
the #Prevention Power challenge had 5 million potential
social media impressions.
• Influencers that participated during the week included Howie
Mandel, NBC4’s Angie Goff, and The Trevor Project.
• To share our audience’s participation in this challenge, we
created a #PreventionPower “story” on SAMHSA’s Storify
account and curated the best, most engaging content, which
we can update on a regular basis.
We’ll keep the #PreventionPower social media challenges going
through the fall so we can continue to promote NPW 2017
activities and successes.
#NPW2017 TWITTER METRICS
37 MILLION IMPRESSIONS
2017 OUTCOMES REPORT