NPW 2017 Outcomes Report NPW2017_OutcomesReport - Page 12

G N I S G R A E G N N T E R PA F N I & N E LU S R CE NPW 2017 drew the highest number of partners since its start in 2012! SAMHSA collaborated with 40 leading national organizations and Federal agencies to amplify the reach of this national observance to communities across the United States. SAMHSA provided partners with materials and resources to support their NPW 2017 planning and promotional efforts. These included a tailored social media toolkit with sample messages and downloadable graphics, links to promotional videos, and access to educational webinars covering relevant prevention-related topics. SAMHSA also collaborated with partners to develop informational blog posts that would encourage communities to participate in NPW 2017. Partners publicized NPW 2017 through events, e-blasts, blog posts, and video messages for their supporters and followers. NPW partner the JED Foundation collaborated with SAMHSA to develop a webinar on suicide and substance use in young people, part of the NPW 2017 webinar series that was watched by more than 1,000 people. SAMHSA also partnered with USA.gov to send out promotional information about National Prevention Week using the hashtag #NPW2017 across social media accounts and e-newsletters, resulting in nearly 70,000 impressions. Partners also participated in the #PreventionPower social media challenge, where they shared how they “Make Each Day Count,” as well as useful resources for substance use prevention and the promotion of positive mental health. NPW partner Students Against Destructive Decisions hosted a live video on Facebook featuring their 2017 Youth Advocate of the Year, who talked about his work to prevent youth tobacco use. The International Association of Chiefs of Police (IACP) shared a video from their organization’s president highlighting IACP’s work in preventing underage drinking and useful resources to tackle this issue. Partners’ engagement and support played a critical role in the overall success of NPW 2017 and will inspire communities in their ongoing efforts to promote prevention! 12 2017 OUTCOMES REPORT 2017 OUTCOMES REPORT 13