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NPW 2017 drew the highest number of partners
since its start in 2012! SAMHSA collaborated with 40
leading national organizations and Federal agencies
to amplify the reach of this national observance to
communities across the United States.
SAMHSA provided partners with materials and resources to support their
NPW 2017 planning and promotional efforts. These included a tailored social
media toolkit with sample messages and downloadable graphics, links to
promotional videos, and access to educational webinars covering relevant
prevention-related topics. SAMHSA also collaborated with partners to develop
informational blog posts that would encourage communities to participate in
NPW 2017.
Partners publicized NPW 2017 through events, e-blasts, blog posts, and
video messages for their supporters and followers. NPW partner the JED
Foundation collaborated with SAMHSA to develop a webinar on suicide
and substance use in young people, part of the NPW 2017 webinar series
that was watched by more than 1,000 people. SAMHSA also partnered with
USA.gov to send out promotional information about National Prevention
Week using the hashtag #NPW2017 across social media accounts and
e-newsletters, resulting in nearly 70,000 impressions.
Partners also participated in the #PreventionPower social media challenge,
where they shared how they “Make Each Day Count,” as well as useful
resources for substance use prevention and the promotion of positive
mental health. NPW partner Students Against Destructive Decisions hosted
a live video on Facebook featuring their 2017 Youth Advocate of the Year,
who talked about his work to prevent youth tobacco use. The International
Association of Chiefs of Police (IACP) shared a video from their organization’s
president highlighting IACP’s work in preventing underage drinking and
useful resources to tackle this issue.
Partners’ engagement and support played a
critical role in the overall success of NPW 2017
and will inspire communities in their ongoing
efforts to promote prevention!
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2017 OUTCOMES REPORT
2017 OUTCOMES REPORT
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