NPW 2017 Outcomes Report NPW2017_OutcomesReport | Page 2

PREVENTION WORKS Prevention works, and this report shines a light on the NPW 2017 resources, partnerships, and activities that helped the prevention movement continue to grow and encouraged more people to think about and take action for prevention. Here are some highlights from NPW 2017: • NPW 2017 had an impressive reach, garnering more than 37 million impressions on Facebook and Twitter. ARE YOU MAKING EACH DAY COUNT? The Substance Abuse and Mental Health Services Administration’s (SAMHSA) National Prevention Week (NPW) is an annual health observance dedicated to raising awareness about the importance of substance use prevention and positive mental health. Held the third week of May every year, NPW provides an opportunity for individuals, organizations, and communities around the country to showcase how they are making a difference in community health by increasing public awareness and action around mental and/or substance use disorders. NPW 2017 charged communities and individuals with showing how they are “Making Each Day Count.” With this theme, NPW reinforced the idea that talking about and taking action for prevention should not be limited to only one week during the year. Instead, we should work on prevention every single day. 2 2017 OUTCOMES REPORT • More than 40 national and local organizations and Federal agencies partnered with SAMHSA to spread the word about NPW and engage their communities in prevention efforts. • Hundreds of communities hosted health fairs and block parties, educational assemblies and town hall meetings, memorial walks, social media campaigns, outdoor experiences, and other unique and engaging events to bring NPW and action around prevention to their neighborhoods. • Influential individuals and organizations—such as Dr. Oz, Howie Mandel, and Students Against Destructive Decisions—used their social media networks to share prevention stories, ideas, and activities with their digital communities, even going “live” to talk about prevention. We all have a role to play in prevention, and NPW gives all of us an opportunity to learn how we can contribute. Here’s how communities promoted prevention every day through NPW 2017—and how they inspired individuals and other communities across the country to do the same. NPW DAILY HEALTH THEMES MONDAY Prevention of Youth Tobacco Use TUESDAY Prevention of Underage Drinking and Alcohol Misuse WEDNESDAY Prevention of Prescription and Opioid Drug Misuse THURSDAY Prevention of Illicit Drug Use and Youth Marijuana Use FRIDAY Prevention of Suicide SATURDAY Promotion of Mental Health and Wellness 2017 OUTCOMES REPORT 3