PROMOTIONAL PRODUCTS & GIFT MERCHANDISE
In a recent interview TEN Magazine met up with Peter Sansome , Owner of My-Accessories . co . uk
My-Accessories . co . uk are a multi-channel online ecommerce company founded by Peter Sansome back in 2006 . They have recently rebranded so some of you may know them as Blank Products Ltd . My- Accessories specialise in supplying blank promotional and gifts items that all have the ability to insert your own artwork , craftwork and photos . This allows their customers to produce finished promotional & gift merchandise for giveaway , re-sale or gifting .
Peter , who was previously from the greeting cards industry , recognised a gap in the market for people who wanted to produce their own personalised items that could be made from artwork / images produced by themselves or by their clients . He saw the potential that the personalisation market offered for people who wanted to start their own business but without the expensive outlay of capital equipment .
“ We started by testing the market on eBay , which in itself was still relatively new in the UK and due to the success of sales , we could clearly see that there was market potential ” commented Peter . My-Accessories expanded quite rapidly from a small home office into a larger 600sqft unit in 2007 . “ As a result we launched our own ecommerce website and have ploughed numerous resources into keeping this up to date with the latest digital technology ” said Peter .
In 2008 Peter purchased his major rival who was struggling - the company My- Accessories . Peter and his team took this brand from strength to strength and increased his customer portfolio to such an extent that he had to take on further employees and move into an even larger 4500 sqft premises . To keep the company evolving My-Accessories launched into multiple markets , increased their product range , which included a large offering of Christmas gifts , photo frames and corporate items to name but a few . Coupled with their digital marketing platforms and using outside agencies with specific skills to meet their needs , expansion has been rapid . This has allowed Peter to push into further niche markets including event photographers where their products have smoothly integrated into their clients ’ existing portfolios .
8 NOVEMBER 2020 twitter / facebook / instagram : @ trophexlive