RETAIL
“ We really believe that we don’ t want to be seen as an island of success generally, in a context and environment that is highly impoverished. We really want to be seen as part of those communities, and that translates in how we show up, how we listen, how we collect data, how we try and understand and how we show that we are humble in delivering our product.”
Jason McCormick, CEO of Exemplar REITail says:“ The belief economy has been active in our market for a lot longer than the formal cycles suggest. I think because of the spirit of Ubuntu that operates within our market, the system of togetherness and shared well-being, the village that raises the child, has been in our market for a lot longer than in some of the other sectors.“
RETAIL
“ We really believe that we don’ t want to be seen as an island of success generally, in a context and environment that is highly impoverished. We really want to be seen as part of those communities, and that translates in how we show up, how we listen, how we collect data, how we try and understand and how we show that we are humble in delivering our product.”
Amelia Beattie, head of business efficiencies, property and sustainable impact, insurance and asset management at Standard Bank Group, says:“ The belief economy is where values, integrity and social impact connect so that people truly believe that those around them that can make an impact care for their growth.”
The group’ s community initiatives are aligned to their positive impact strategy, where they can make a real difference.“ We link that into giving people skills, and therefore we focus on education. We link that into the financial literacy and financial fitness initiative so people can themselves be more empowered to live a better life.”
She says the group is supporting the creators of the Novar app, built for children to have education delivered on a cell phone, so they can reach every child that cannot get to education physically.“ It’ s really mind blowing. It’ s changing the world of education, and it’ s such a wonderful story to be part of.”
Jason McCormick, CEO of Exemplar REITail says:“ The belief economy has been active in our market for a lot longer than the formal cycles suggest. I think because of the spirit of Ubuntu that operates within our market, the system of togetherness and shared well-being, the village that raises the child, has been in our market for a lot longer than in some of the other sectors.“
48 REI MAGAZINE NOVEMBER 2025