Source: Astor et al.( 2013).
Interesting to action
That is all rather interesting- especially if you’ re a behavioural economist or involved in auctions. How does it translate into action?
One insight might guide auctioneers. If the weather, daylight hours and mood music impact bid prices, there is large scope to nudge these environmental conditions in your favour. The right music, location, and time of year will have an impact at the margin.
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