eXp REALTY
eXp REALTY
And then there’ s ownership: earning R150,000 in eXp shares as part of achieving ICON status— a powerful, long-term reward she calls a bonus rather than the primary motivator.
“ It helps build my pension fund. It reflects commitment from both sides.”
A Business Built on Mandates and Valuations
Two disciplines define Ford’ s process:
1. Sole Mandates— Focus creates momentum: one seller, one strategy, one accountable professional.
2. Valuation Mastery— Mentored early by a qualified valuator, Ford insists on evidence-based pricing.“ I won’ t promise R3 million when I know the property will fetch R1 million.” That credibility translates into smoother bank valuations and stronger client trust.
Giving Back: Mentorship, Community, Legacy
ICON status at eXp requires giving back— a natural fit for Ford. She mentors Danica Taylor, a rising rookie she takes to meetings and trains intensively. She also partners with a local attorney( fresh off two Diamond Awards) to plan a community event for the elderly. The recognition has given Ford both clout and confidence to help elevate others in the East London market.
“ If I train my mentees properly and give them every skill I can, they’ ll be successful— and that’ s the point.”
— Leza Ford
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