AGENCY SPOTLIGHT
What’ s Next: 21 Secured, Legacy in Sight
AGENCY SPOTLIGHT
Health, Holidays, and High Performance
Balance isn’ t an afterthought; it’ s a system. Ford keeps herself grounded with yoga three times a week and small acts of self-care. She also embraces intentional time off— like a recent month with family in the Middle East and 16 days in Bali— to reset and return sharper. Next up: a December trip to Switzerland to see her son and grandchildren.
What’ s Next: 21 Secured, Legacy in Sight
Looking ahead, Ford has 21 transactions already secured for her next period and a plan to cap by February / March. The goals: retain ICON, grow her downline, and step more visibly into an ambassadorial role for eXp.
She’ s also sketching her personal horizon: one day building on a Jeffreys Bay stand she bought 32 years ago— though Cape Town still tugs at the heart. Either way, the next chapter is about crafting a spectacular legacy.
Advice to Aspiring ICONs
• Work harder than the myth.“ People think we make easy money. They don’ t see the sacrifice.”
• Guard your integrity. Be transparent about valuations— even if it costs you the listing today.
• Be consistent. Track, measure, and keep showing up— especially when it’ s quiet.
• Invest in yourself. Learn daily, leverage technology, and lean on community.
• Be grateful. Ground your ambition in gratitude and purpose.
“ If you want the goal, go for the goal. Don’ t give up.”
— Leza Ford
20 REI MAGAZINE NOVEMBER 2025