eXp REALTY
eXp REALTY
Finding Her Place on the East Wild Coast
Ford planted her flag along the East Wild Coast, a region long considered“ far” by East Londoners and historically underdeveloped. She built reach with relentless networking and a willingness to drive wherever clients needed her— from Sunrise-on-Sea to King William’ s Town and Stutterheim( where she closed multiple transactions even in the high-interest rate days of 2010). Her differentiator wasn’ t just mileage; it was mindset: persistence, transparency, and professionalism.
The coastline’ s appeal is obvious to Ford: unspoiled beaches, the Olivewood golf course( which helped spotlight the area), nearby game farms, and the sense of space many buyers crave. Road conditions and economic anxieties can slow sentiment, she admits, but migration from pricier metros continues to buoy demand.
“ There will always be buyers and sellers,” she says.“ Life stages change— upgrades, downgrades— and the coast keeps calling.”
17