COMMERCIAL PRINTING
Digital transformation especially in vocational training key to Heidelberg ' s 5 stars
Stern – ‘ Heidelberg , a German company with a future ’
Issue 38 of the business magazine Stern saw the publication of a study in collaboration with the Hamburg employer branding agency Territory Embrace on ‘ Germany ’ s companies with a future .’ Heidelberg achieved five stars , the highest score possible . The study centered around the question of how well prepared the companies surveyed are for the challenges of digital transformation , especially against the backdrop of the Coronavirus pandemic .
In the large company category ( over 2,500 employees ), Heidelberg came out with five of a possible five stars in the study ’ s overall assessment , making it one of Germany ’ s companies with a future . The scores reveal that the companies that did best have made the topic of digital transformation a top priority and , at the same time , successfully merged tradition and digitization .
“ Heidelberg ’ s successful and continuing digital transformation is bearing more and more fruit . Its anchoring in the key business areas is paying off , and this has now also been backed up by this objective assessment by a prestigious institution ,” says Rainer Hundsdörfer , chief executive officer of Heidelberg . “ This underscores that the
( left to right ) Rainer Hundsdörfer , chief executive officer , Marcus A . Wassenberg , chief financial officer and labor director and Rupert Felder , head of human resources at Heidelberg , together with young Heidelberg employees from the company ’ s own training program , are delighted about the award from the business magazine Stern
transformation is underway . Heidelberg is on course to a digital future !”
Heidelberg brings the digital transformation to vocational training
By adding digital skills to the new training content , the company is bringing innovation to the factory . Augmented reality , new manufacturing methods , and the targeted use of artificial intelligence also lay the foundation for a futureproof shop floor .
“ A major contribution to the good ranking in the Stern study was made by the set-up of Heidelberg ’ s vocational training , which has already won many awards ,” says Marcus A . Wassenberg , chief financial officer , and labor director at Heidelberg . “ New job profiles , modified training content , and an early emphasis on the necessary competencies optimally prepare our junior staff for the increasingly digitized world of work . It is thus a decisive key to the successful future of our company .”
He continues that the news of the award from ‘ Stern ’ will be received with joy by the workforce and a certain amount of pride since it recognizes the internal efforts to prepare for the future actively and the work done on key competencies to ensure the company is wellpositioned .
Another area where the action is needed in terms of personnel strategy is demographic change . Heidelberg is well-positioned for the future here , too , with its health management systems and preventative offerings .
In total , the study involved around 160 companies answering 60 questions , divided into three key areas : ‘ Strategy and Significance ,’ ‘ Processes and Products ,’ and ‘ Innovation and Qualification .’ Each area was equal in value with 33 points , and the results for each were converted on a scale from one to five points . The overall result was calculated as the average of the three scores . n
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Indian Printer & Publisher | 1 November 2021