GB Magazine November 2020 | Page 47

Nepal 2017
In response , in 2011 the Classy team pivoted from hosting fundraising events that supported dozens of local organizations , to building online fundraising software that empowers thousands of nonprofits around the world , raising over $ 2 billion for social good to date . Classy ’ s suite of mobile and online fundraising and community engagement tools help nonprofits create a better giving experience for their supporters . Today , Classy ’ s staff of 200 people serves more than 6,000 nonprofit organizations , including The Salvation Army , Oxfam America , and Team Rubicon .
As a technology company , Classy ’ s business model is uniquely built to serve the social sector exclusively . For the founders , it was never just about making money ; it was always about the impact the company could create by making giving easier . In the midst of COVID-19 , Classy received its B Corporation Certification , which guarantees this founding vision will stay with Classy as it grows . “ Our certification serves as a roadmap for how we can continue to expand our commitment to all of our stakeholders , while strengthening a social sector that plays such a critical role in today ’ s society ,” says Pat Walsh , Classy ’ s co-founder and Chief Impact Officer .
Classy has always considered its contribution to society just as important as its financial profile . As part of its Pledge 1 % commitment , Classy invests 1 % of top-line revenue back to the nonprofit sector . Walsh adds , “ We fulfill our commitment primarily through the Classy Awards , one of the largest impact awards programs in the country , and we are fortunate
Volunteer Day 2020
to have Southwest Airlines as a proud supporting partner of this event in 2021 .”
Classy and Southwest have had a long-term relationship , one that extends beyond just the Classy Awards . The recently retired Manager of Community Outreach at Southwest , Lidia S . Martinez , serves as an advisor on the company ’ s Diversity , Equity , and Inclusion Committee .
Classy has never been prouder and more motivated to help nonprofits and social enterprises change the world for the better . As the world ’ s problems grow more complex , Classy ’ s ability to support these efforts , as well as the company ’ s commitment to helping make capitalism more responsible to all its stakeholders , has never been more important . www . southwest . com
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