GB Magazine November 2020 | Page 46

SWA Community

CLASSY

Since 1982 , Southwest

Airlines has provided affordable air travel and amazing customer service to the San Diego community . But we are more than an airline , we ’ re your neighbor . Since our humble beginnings as a regional carrier serving three Texas cities , we have been committed to making a difference to the communities where our Employees and Customers live and work . We are proud to support the people and organizations in San Diego like Classy , and others that are dedicated to helping nonprofits and social enterprises change the world for the better . We invite you to learn how Classy is empowering thousands of nonprofits around the world .
Kelly Knox Community Outreach Lead
Southwest Airlines

Classy is a social enterprise that helps nonprofits build meaningful relationships with their supporters through a suite of online fundraising tools . Nonprofits of every size and cause - from human rights to disaster relief - use the Classy platform to raise money , engage their communities , and advance their missions .

Classy was started by a group of friends in San Diego who wanted to raise money to support cancer research , a disease that had affected each of the cofounders ’ families . Their idea was simple : rally their friends to join a fundraising pub crawl and donate the contributions to the local chapter of the American Cancer Society . The first event was a success , and over the next few years the team continued to host more fundraisers , each supporting
Classy Awards 2017
different local causes . As time went on , the team realized that philanthropy faced a growing challenge . A new wave of young people was hungry to help change the world , but the nonprofit community did not know how to engage them in a meaningful way . The giving experience needed to be modernized for the next generation of philanthropists .
46 GBSAN . COM | NOVEMBER 2020