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quite good enough to keep those prized employees nor contribute to better business performance. National surveys conducted by event planning organizations confirm that the typical holiday office party does not interest today’s workers, especially Millennials. Even for workers whose employers take the party offsite to beautiful environments, many report that attending holiday parties can feel like an obligation with stale party themes and conversations that subject spouses and dates to shop talk. They attend for appearances and fear of retribution for not being a team player. So, one might ask: why not just host parties that people are excited to attend? Many internal party organizers complain that companies do not budget proper time or money for events as they do not consider them important enough to be a part of their business strategy.
Welcome to the next generation of holiday parties
Innovative companies are honoring the spirit of the season while also planning their holiday parties to strengthen their business relationships and nurture future business opportunities.Rather than blowing budgets on traditional holiday fare, some are sponsoring golf vacations to Hawaii and giving away iPads to their employees. Tech companies in the competitive labor market of Silicon Valley throw lavish parties so their employees will think, “surely there is no better company to work for than this”. Companies are also seeing the benefits of hosting multiple holiday parties, each targeted to celebrate and strengthen the relationships that make their business world go round. As a savvy business professional, the questions should not be “Are we going to host a party this year?” “How much will we spend?”, but rather,
“How many holiday events will we host to drive business revenue in the coming year? Are the events designed to effectively increase market reach, employee and customer loyalty?”
If your holiday parties are not expressly tied to your sales and marketing plan and employee retention strategy, then you are missing an important opportunity to secure your business for the future. Finally, for those who worry about ‘having an agenda’ for your parties recognize that your attendees fully expect these to be business events. Although designed with business goals in mind, these parties are still about honoring the people and relationships and companies that contribute to your success.