Ian Watterson, SVP, Go-To-Market, CSG explains how Configure-Price-Quote powers 5G broadcast growth

video, enabling latencysensitive

gaming or supporting everyday

messaging, user expectations are rising. Their

willingness to pay is directly linked to the

reliability and performance they experience.

However, the overall experience, including

speed, flexibility and ease of engagement,

is what truly sets providers apart in today’ s

market. For operators and broadcasters,

that means delivering consistent, highquality

services is no longer optional. It’ s

the foundation for building trust, winning

business and unlocking new revenue streams.

As live broadcast, streaming and production

become key sources of 5G revenues, the stakes

have never been higher.

5G Network Slicing Will Enable Quality

Differentiation

The arrival of 5G network slicing is a gamechanger

for broadcasters. Instead of piecing

together connectivity from multiple suppliers,

content producers can now access dedicated,

high-performance network slices from a single

provider. This simplifies live event coverage

and enables demanding use cases, such as road

races, marathons and remote production.

Remote live capture and streaming are

among the earliest and highest-value use

cases for 5G network slicing. According to industry research, this opportunity could be worth more than $ 33 billion annually by 2030. To capitalise, operators must deliver gold-standard quality across slices, and make it easy to sell these complex offers with support from modern CPQ systems.

Yet, the real differentiator is how seamlessly broadcasters and creators can access and manage these services. Providers who prioritise intuitive, responsive experiences, supported by CPQ, will see the greatest return on investment from their highquality networks.

What’ s crucial is that the focus shifts from technology to service quality, i. e., the customer experience. Operators must understand and meet the unique needs of broadcasters, delivering not just connectivity but reliability, flexibility and support. That’ s why the ability

What is CPQ?

CPQ stands for Configure – Price – Quote. It’ s a business process and, increasingly, a software platform that enables service providers to:

• Capture customer requirements quickly

• Configure tailored solutions

• Price complex service combinations accurately

• Generate competitive, error-free quotes Modern CPQ systems automate and streamline these steps, making it possible to sell sophisticated telecom and broadcast services at speed and scale. Crucially, a strong CPQ platform also enables a more intuitive, self-service experience for customers, allowing them to explore, customise and order complex solutions with ease.

to personalise offers and provide instant, accurate quotes is so central to building lasting customer relationships.

Why CPQ Matters: Speed, Flexibility and

Competitiveness

Winning business in this new landscape demands agility. Service providers must be able to capture requirements quickly, configure tailored solutions and quote accurately, often for complex, multi-service bundles. This is where CPQ comes into its own.

A flexible, automated CPQ system enables operators to respond faster to customer needs. It supports innovative pricing models and ensures that quotes are both competitive and profitable. It’ s the difference between being first to market and playing catch-up. At the same time, CPQ empowers broadcasters, creators and enterprises alike to interact with providers on their own terms, accessing tailored solutions through streamlined digital channels. This shift toward self-service and instant fulfilment is redefining what‘ quality’ means in telecom and broadcast. It’ s not just about the network but the experience from first quote to final delivery.

Expanding to the UGC and Creator Market Consider a vast new segment on the rise: User-generated content, mainly driven by influencers, vloggers, independent journalists and small production teams. Just like traditional broadcast players, these creators need reliable, high-quality connectivity for live streaming, remote production and content distribution.

A purpose-built CPQ enables service providers to serve this long-tail market efficiently, unlocking new revenue streams