and other companies that are part of Barb ’ s

Trusted Data Delivery Network .

The Trusted Data Delivery Network

includes all companies that work with Barb to

deliver audience-measurement services that

meet the needs of all parts of the industry .

These companies participate in a jointindustry

governance process that is designed

to achieve the industry ’ s expected levels of

operational quality , corporate responsibility

and compliance with standards .

Joint-industry governance has guided

Barb to continue evolving its audiencemeasurement

services . This extends from

agreeing the scope of its measurement and the

choice of research partners and data suppliers

through to the collection , compilation and

production of audience-viewing data .

The Trusted Data Delivery Network also

includes companies that provide analytics

services to organisations which rely on Barb

data for a range of commercial and regulatory

purposes . These data-processing companies

can use Barb ’ s Trustmark as a qualityassurance indicator to demonstrate their analytics services are reporting data that is compliant with industry standards .

For analytics providers that use Barb data alongside other sources , Barb has established oversight processes that ensure its data are used alongside other joint-industry standards . A notable example is the MRC Cross-Media Measurement Standard for Video Audiences .

Barb has also announced that it will be publishing data showing the average number of people in a household watching TV together (‘ co-viewing factors ’) for selected audiences .

Barb will publish TV-set co-viewing factors for any linear , VoD or streaming service with a viewing share of more than 0.5 % of total viewing .

“ Every day , Barb delivers a rich body of evidence on what people watch ,” commented Justin Sampson , chief executive at Barb . “ In a world of data abundance , our Trustmark will assure data analysts of the industry standards that underpin the collection , compilation and reporting of our viewing figures . Our ability to meet expected standards relies on many companies that are part of our Trusted Data Delivery Network . We ’ re pleased to have worked with many of these companies for several years and have been stimulated this year by conversations with other companies that have ideas for how we can deliver data in a way that ’ s both fresh and rigorous .”

“ The growing interest in co-viewing factors across our industry recognises a critical codependency

. Data sourced from the devices

people use to watch is reliant on real-life

observations on human behaviour to identify

how many people are watching , and who they

are watching with . We ’ re pleased to now start

reporting Barb ’ s co-viewing factors formally

to all our customers .

With our Trustmark

attached , data users

can be assured that

Barb ’ s co-viewing

factors are a bona

fide industry-agreed

standard ,” he

concluded .

Major European illegal IPTV takedown

Law enforcement authorities across

Europe , supported by Europol and

Eurojust , have taken down one of the

largest illegal streaming networks

operating within and outside the EU .

The investigation targeted 102

suspects , 11 of whom were arrested ,

for distributing material from streaming

services online illegally , including movies

and series . They also pirated more than

2,500 television channels such as sports

broadcasters , making them available

to over 22m users worldwide without

the consent of the copyright holders . In

addition to intellectual property crime

( copyright infringement ), there are

indications of further crimes , such as

money laundering and cybercrime , which

are currently under investigation .

Sky and Prime Video extend multiyear deal

Sky and Amazon have agreed

an extension of their longterm

collaboration that will see

Prime Video continue to be

available on Sky devices .

The extension means that

Sky customers in the UK ,

Ireland , Germany , Austria , Italy

and Switzerland with a Prime

Video subscription will be able to watch TV series , films and live sport from Sky and Prime Video , all in one place .

The new deal builds on the existing partnership to ensure that Sky customers can continue to enjoy access to Prime Video ’ s Premier League football and the UEFA Champions League as well as hit shows including Clarkson ’ s Farm , LOL : Last One Laughing ,

The Boys , and many more .

Prime Video content will continue to sit alongside Sky Originals such as Rob & Romesh Vs and League of their Own , as well as Sky ’ s live sport and news content and popular programming from partners such as Netflix , Apple TV , Disney +, BBC , ITV and Channel 4 .

“ At Sky , we want to provide people with the aggregation platform of choice that brings them with all their favourite apps and channels in one place ,” commented Nick Herm , chief business officer , Sky . “ We ’ re delighted to renew our partnership

with Prime Video so that Sky customers can continue to enjoy its award-winning content across all of our devices .”

“ We know Prime Video customers appreciate being able to access all their favourite TV series , movies and live sport from Prime Video whilst watching Sky ,” added Barry Furlong , VP , Prime Video Europe . “ It ’ s a great time for Prime Video and Sky customers alike to tune in for our lineup of must-watch TV and movies , plus of course UEFA Champions League football in the UK , Germany and Italy .”

8 EUROMEDIA