Norwex AUS NZ LifeStyle Magazine november18_lifestyle_flip | Seite 31

Why is Norwex bringing production of household
cleaning products in-house?
Our in-house expertise will ensure continued
innovation as well as the highest level of quality
products for you and your Customers. Producing all
household cleaning products under one roof in our
state-of-the-art new Research and Manufacturing
Institute will allow Norwex to have control over all
aspects of research and production.
Why did some of the product names change?
To help ensure our Norwex brand name stays first in
Customers’ minds, we have simplified some of the
product names. (For example, Ultra Power Plus™ Laundry
Detergent is now Laundry Detergent.) The new names more
accurately describe the products and will be easier for
Customers to remember.
Why was the packaging updated?
We are taking this opportunity to update our
household product packaging to better reflect our
brand, specifically our Norwex trademark and our
Safe Haven logo, which consists of the water droplet
(symbolising purity), the leaf (symbolising our
commitment to protect nature and the environment)
and the home (symbolising the creation of Safe
Havens around the world).
What are the differences between these new and
improved products and the original ones?
We’ve made our preservative system an even safer
alternative, eliminating a few ingredients and adding
some new ones. The purpose of these changes is
to fulfill our product promise of safe, effective and
sustainable – just like they were before – but with
some subtle improvements. They have also been tested
to have the same or better effectiveness as the original
formulations. They also reflect our updated, cleaner
packaging.
Is there any size difference between the new and
previous packaging?
The products are the same sizes as before, with the
same usage instructions.
Are the new products as effective as the original ones?
Yes, they have been tested by a third party and are as
effective as, or even more effective than, the original
formulations.
Can we make the same claims about these new and
improved products?
Yes, the product claims and statements that are
available today on your Consultant Offce and
in printed materials are still valid. Please note
that printed materials and business supplies will
be updated on a rolling basis to reflect updated
packaging.
Do any of these products contain enzymes?
The products that contained enzymes before still
contain enzymes. A complete list of all ingredients will
be available on your Consultant Office > Ask NoRA.
Is there any change to the way these products are
ordered?
No, you and your Customers can order them through
all existing ordering channels.
article by Rachael Whiting, Product & Compliance
Officer, Norwex Australia & New Zealand
31