Norwex AUS NZ LifeStyle Magazine december_lifestyle_flip | Page 2

A WORD FROM OUR
REGIONAL DIRECTOR
Brian O'Callaghan
Regional Director, Asia Pacific
As I write this brief article I have just completed our end of year Celebration events. At these events I
have spoken briefly on the topic of "you don't know what you don't know", in respect of chemicals that
exist in the home. We are ever so grateful to you our Consultants for being the educators over the years
of millions of people across Australia and New Zealand. Recently, during some research focus groups
in Japan, participants were given an introduction to Norwex and were asked what archetype they
thought Norwex could be personified as. Whilst there were various responses the one archetype that
came through loud and clear was that of The Protector. Yes, there is sales and marketing involved with
your Norwex business, but at the end of the day, at the core, you are the protectors of families and their
households. Together I estimate we would have completed over forty thousand parties in 2017 across
Australia and New Zealand and we would have protected over two hundred thousand households in
some way or form in this year alone. What a remarkable accomplishment! It is true that acting alone we
can achieve some great outcomes but acting in unison we are a force to be reckoned with. In 2018 we
intend to conduct over fifty seven thousand parties together and we thank you for your assistance as
we work towards that goal. Our theme for 2018 is The Year of the Party as we know that parties are the
most efficient way to get our message across to an audience of many. That being said, every action on
your part, even being a user of Norwex products, is an action in support of a better environment.
There is something for everyone throughout the month of December at Norwex. I encourage you to
take a look at the promotions and incentives featured in this edition of Lifestyle and I point you in the
direction of the reduced qualification requirement for a new Consultant to earn their Brighter Future
FreshSTART Package for only the cost of shipping. This extra special offer is featured on p.21. Please
be sure to offer this opportunity to as many as you can in order to help increase the number of people
sharing the Norwex message.
And so Christmas and the New Year are almost upon us. I am sure I am in good company when I say that
this time of the year is my favourite time of the year. For most it is a time to slow down and to enrich our
relationships with loved ones. All of us at Norwex want to take this opportunity to wish you and yours a
wonderful Christmas and New Year. May 2018 be a year that is full of success for you in every area of
your life. Thank you again for all that you do for Norwex, we appreciate you.
Brian