In their own words
More than strength in numbers : Being in the right place at the right time
“ We know our collective presence at international trade shows is very impactful , but it represents more than just strength in numbers ,” states Robin Toth , director of aerospace and aviation within OEDC at the Washington State Department of Commerce . “ Each of our co-exhibitors is part of our collective investment into research , education , and workforce development . Together , we offer a robust depth and breadth in this aerospace industry cluster — one that is very eager for exports .”
Exhibitions , like those previously mentioned , cater to the elite in the aerospace industry . These events draw the right target audience — those who want to network with peers , discover new suppliers , kick the tires to learn more about products and , the Holy Grail among trade show attendees , to make purchases .
The OEDC Small Business Export Assistance team leads these delegations of exhibitors , and arranges meetings with foreign business leaders and government officials that would be difficult to accomplish through traditional means . As a member of a delegation , you have the opportunity to identify new markets for your products and services , position your company as a potential partner , and promote the value of your business to key decision makers .
In their own words
AeroTEC has partnered with WA Commerce for many years and many shows , including the Farnborough , Paris , Japan , and Dubai airshows , to help us enhance our presence at these events . WA Commerce offers … our team a home base , access to meeting spaces , brand recognition , B2B matchmaking services and networking opportunities , as well was hands-on assistance before and during the show . These shows have been instrumental in fostering AeroTEC ’ s global business connections which in turn have allowed us to expand where we export and grow our business .
Toolcraft proudly participated in the Japan International Aerospace Exhibition in Tokyo . This event provided an exceptional opportunity for a Washington State aerospace small business like ours to explore exporting and forge international partnerships . The grant , along with the comprehensive support services , significantly mitigated risks and offered a well-resourced , guided pathway into the Japanese market … We highly recommend this program and look forward to utilizing it again in the future .
Transforming opportunities into sales
The value is quantifiable for many past exhibitors . They will tell you that these events allow you to network directly with major players , tour facilities that are usually off limits to the public , establish partnerships and engage in business-to-business matchmaking sessions and meetings that were pivotal in building relationships . Success ranges from seeing an immediate increase in new orders to signing of key trade and partnership agreements that create new business for years to come . That is why you will see companies signing contracts and shaking hands at international trade shows — these events create a global stage to tell your company and product story . Convening all of these industry players together at the same time also creates a sound platform to launch new products or services , as our past exhibitors have discovered . They piqued the awareness and interest of specific targets in new markets .
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FEBRUARY | MARCH 2025 ISSUE NO . 43 41