Alitheon comes from the Greek “ alithea ,” which means truth . The company aims to eliminate fraud and counterfeit aerospace parts through technology that can serialize , authenticate , identify , and trace objects with a picture . In the aerospace industry , this is especially critical because of rogue players who alter original paperwork , changing authentication for the time of use , production , and the origin of parts . Quality through authentication is mission-critical for the industry .
Roei Ganzarski , former head of regional players magniX and Eviation , is leading the charge for Alitheon . Supporting players include Alitheon ’ s Mark Tocci , head of technology , credited as the brainchild behind the product , and Jason Reed , president of Digital Innovation Group and GATES SPAH , a spinoff of GA Telesis , a marketplace partner .
Ganzarski said Alitheon ’ s team of about 20 is intelligent and passionate . He said regarding their name , “ We tell the truth based upon this item you are holding .” As a software company , the technology is the software they leverage to individualize products through data from photos , which can be saved as non-fungible tokens ( NFT ) in a blockchain format . Ganzarski said that any product with high consequence , raw materials , or metals — any product that can be sold , counterfeited , or modified and resold — can be traced . To illustrate questions manufacturers may ask about materials used in the production or assembly of parts , Ganzarski ponders , what is the product ’ s provenance ( origin )? What materials were used , where did they come from , and how long has it been a product ?
“ Are the products you are making and selling to your customers what you say they are ? How do I know it is real ?” Ganzarski asked .
10 NORTHWEST AEROSPACE NEWS