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“ We were weeks away from going , and the Embassy said we should have an interpreter with us ,” he said .
Working with Verbio , he stated , “ We found someone in a ridiculous amount of time .” Once arriving in China , they aimed to meet with a curated list of agency representatives who could serve as a local sales presence in the country .
Since that initial trip , Sightline expanded revenue to about $ 15 million , with sales to over 250 companies across 34 countries . They also now have partner representatives in 23 countries .
“ Verbio ’ s involvement significantly improved the quality and success of our meetings during the trade mission .”
During early meetings , “ Verbio ’ s interpreter quietly pulled SightLine ’ s executive aside to raise a concern that the customer ’ s interpreter was struggling to describe the customer ’ s message accurately . Verbio ’ s interpreter delivered a more technical rendition of the subject matter to the benefit of all participants .”
APRIL | MAY 2024 ISSUE NO . 38 11