Often , the “ Korean way ” includes forming consortia with other companies to take part in bids for Korean government tenders . Being able to navigate the sea of stakeholders and to understand internal politics and procedures is crucial to achieving success . In short , to establish a strong foothold in the Korean market , it is wise to find a reputable local partner with whom to pursue opportunities and carve out a market presence .
Breaking into new markets or creating further expansion can be overwhelming but the Washington State Department of Commerce is here to help . We have a team of international consultants that can provide small businesses with market intelligence reports and business-to-business matchmaking in over 20 markets worldwide .
For more information on opportunities in South Korea or on Washington State Department of Commerce exporting services , please contact Joanna Boatwright , Joanna . boatwright @ commerce . wa . gov .
Soyeon Kim , Head of Aerospace and Defense , Intralink Group
JUNE | JULY 2023 ISSUE NO . 33 51