Northwest Aerospace News —Issue No. 33 June | July 2023 | Page 46

They haven ’ t attended DSEI in the past , but this year they applied for a grant through the Montana Department of Commerce . He said , “ These international shows are costly , and this program allows us to attend on a larger level . The benefits of attending DSEI are to engage directly with our active-duty customers in Europe , review current projects / solutions , and meet new customers .”
Another facet of the conference , according to Ryser , is that PNDC works with attendees in a mentor and protegee relationship . They help advise on how to take international meetings with buyers and how to give a good elevator pitch . She added , “ Some businesses do amazing stuff but have difficulty putting it into an elevator pitch to tell what they do to a prime or lead company .”
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