# 1 - Top tips for what to “ do ” in digital campaigns for recruiting .
· Be very specific in the creative ( design and copy of the ad ), and talk about wages .
· Promote specific position titles , no matter how technical .
• Include hiring deadlines .
Video Production and Print Marketing – Staying top-of-mind with your brand .
Publisher of Northwest Aerospace News Magazine , Dean Cameron , talks with manufacturers all day long about the difficulty of hiring . He said , “ It can be hard getting prospects in the door , and then once hired , some work for a week and then don ’ t come back .” He noted that there has been a shift in loyalty to hiring companies — sometimes a rarity in today ’ s workforce .
He said that the shallow labor pool , combined with challenges in the aerospace industry , like the issues with the 737 MAX followed by the pandemic and “ silver tsunami ” ( baby boomer retirements ), “ has made the perfect storm ,” Cameron said .
But there are two things that he thinks can help Northwest manufacturers with recruiting .
The first question he asks manufacturers is “ How are you going to present your value ?”
He likes to use a term called concentric marketing ( a circular approach ), where you present many ways to bring your company to market .
He said , “ If you focus on one way , you limit your opportunity . We have created a production video studio to support the new dynamic of video marketing — which the COVID-19 pandemic has amplified . Video also fully presents your company with a one-click method on the other end .”
Regarding print advertising , Cameron noted that Northwest Aerospace News and similar trade publications mailed in plastic wrap , safely insulated readers from the pandemic . He said , “ Companies were getting the word out about all their new technologies , and the ads were making their way to subscribers without interruption .”
Now that the pandemic is effectively over , Cameron suggests both a short-term and long-term approach to recruiting .
# 2 - Recruiting tip : Think long-term with hiring .
· Don ’ t just stick a sign in the front of the business saying , “ We are hiring .”
· Get involved with your local school districts and career and technical education groups .
· Give tours of your facility .
· Invite students in for hands-on career days .
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“ Long-term approaches will maximize your efficiency as a company . Analyze your corporate culture , and ask why would someone want to work for you ? Ask yourself , where am I being seen ? How am I being seen ? You ’ ll never get an opportunity hiding in a corner ,” he said .
He added that in the publishing world , “ Often we find clients who stick their toe in the water and expect immediate results .
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