Anderson routinely hears that manufacturers and construction industries need more people . One way KXLY can help is through digital marketing strategies .
Anderson said , “ With our tactics , we can target people based on job titles and qualifications .” She said that sometimes your next employee is one working for a competitor . They may not be looking for work , but they are skilled in your work . With retargeting campaigns through digital marketing , ads and content can be placed in front of people , which she said : “ gets their wheels turning about working for your business .”
She noted that there aren ’ t as many people in the job market in the Spokane area , so you have to reach those currently working or who have the skills you need . Some people targeted aren ’ t planning to change jobs but may be a fit for your business .
We approach prospective hires using different streaming platforms ; you can target job titles for current people in those roles . We retarget people who have visited , and left the career section of your website . We have historic online information for people including current job titles , and job seekers . We can get your message in front of the most qualified people ,” she said .
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For those who may not be seeking work on LinkedIn or Indeed , Anderson said they could be targeted via streaming platforms like Hulu , YouTube TV , and similar platforms . “ We can reach out to them and put an ad in front of those people where they are spending their time streaming ,” she added .
If you are looking for a short-term solution , Anderson recommends spending time on your messaging . She said it is best to be direct and have a clear call to action in your ad that goes directly to the job description and application .
For a long-term solution in digital marketing , she suggested “ a TV campaign and anything to do with branding , solidifying your brand as experts and being a leader in the region . When postings come up for an employer , people know your prestige and credibility in the community — being known as one of the best places in the world to work .”
Anderson concluded , “ We did a marketing campaign for a regional manufacturer , and within minutes of the campaign launching they had applicants .”
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