# 3 - Using public relations to earn media for recruiting employees
1 . Establish what you are trying to promote ; if it is hiring , say so .
2 . Write some copy and narrow down some quotes about a hiring event that you can use in promotion .
3 . Write a press release and establish a goal for what you want it to accomplish , when it will go out , and who will receive it .
4 . Set up a photo library so you can send it out to journalists working on a story .
5 . Develop a list of trade or consumer publications to send pitches to , depending upon your audience .
6 . Keep a good list of names of those you contact and where things stand in that relationship . ( i . e ., did they say they would publish something in the next issue ?)
7 . Keep a list of items published regarding your event or product and relink to the publication ’ s online version from your website blog - in other words , also help promote them . Always say thank you to those who publish your content !
Contact info : KXLY — Digital Marketing Katie Vantine Anderson kanderson @ kxly . com ( 253 ) 653-0759
Include hiring deadlines .
Top Drawer Media — Video and Print Marketing Dean Cameron dean @ topdrawermedia . com ( 509 ) 995-9958
Designing for Automation
The smart factory of the future is already here . Let us take you there .
Ferrero Agency — Public Relations and Communications Jennifer Ferrero jennifer @ ferreroagency . com ( 509 ) 294-0437
BRPH . com / manufacturing
Contact : Jim Hillier , Vice President jhillier @ brph . com | 206-295-0558
OCTOBER | NOVEMBER 2022 ISSUE NO . 29 35