Northwest Aerospace News — Issue No. 29 October | November 2022 - Page 30

Is Hiring One of Your Biggest Challenges ?

LEARN FROM TOP REGIONAL MARKETING AND MANUFACTURING EXPERTS WHAT YOU CAN DO TO GET IN FRONT OF PROSPECTIVE CANDIDATES
By Jennifer Ferrero

Hiring in the manufacturing industry is a big challenge . First , there was the “ silver tsunami ,” where many skilled manufacturing employees and the knowledge base of most companies were retiring in droves . Then , there was a pandemic that halted work and drove many people either into retirement or away from manufacturing .

Manufacturers in the United States face one of the most significant employee deficits of any industry . The Manufacturing Institute cites 2.4 million employee shortages in the coming years . Add the lack of specific manufacturing training , and things get tough .
Here , three local experts ( including yours truly ) share some insights into ways to keep your company ’ s recruitment and brand perception top of mind for candidates in the Northwest .
We ’ ll cover three areas in this article but look for upcoming educational podcasts from Northwest Aerospace News to learn more about how to improve your chances of hiring in the future .
Digital Marketing – targeting people who may be prospects for your business
Katie Vantine Anderson is a multimedia account executive , for KXLY-TV 4 News Now in Spokane . She works with businesses to help them reach target audiences , including manufacturers trying to hire .
Regional businesses are telling her that recruiting is their biggest challenge . She said , “ From an advertising perspective , people are not necessarily talking about needing more customers . They are talking about needing employees — across the board .”
30 NORTHWEST AEROSPACE NEWS