Yes you are an artist , so you may feel inclined to write music that defies genres
and sounds like it ’ s from the year 2040 . Just keep in mind that a good song is like a good meal . Most people who like pizza , may be apprehensive of trying a duck burger over their favourite pizza .
The argument then becomes , who is your target audience ? Yes , many people eat duck but statistically pizza is consumed by millions more ( also due to availability , supply etc ). In this case , we are talking about record label A & R ’ s . They don ’ t want to market and sell a duck burger , they ’ d rather take a pepperoni pizza , add a dash of duck to it and voila ! It ’ s all about a balance of pop appeal , uniqueness and believe it or not , talent . Just remember , you shouldn ’ t be 10 steps ahead of radio , but make sure you are a good 2-3 steps ahead .
Social media is so unbelievably important to record labels considering signing a new artist . Immerse yourself into this invaluable tool now . There are so many different ways to expose your music on Facebook , Twitter , YouTube and other sites ( including the 45,000 sites that will launch by the time I finish this sentence ). Once you have a product , you must spend a large part of your day submitting your music to blogs .
The exposure a positive blog review can get you , can help propel you to another level . One of the most effective online campaigns , comes in the form of viral videos . Shooting clips can be done on quite the budget nowadays , so explore this idea as much as your resources allow .
Always remember that networking is one of the most important aspects of your career in the music business .
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