Yes you are an artist, so you may feel inclined to write music that defies genres
and sounds like it’ s from the year 2040. Just keep in mind that a good song is like a good meal. Most people who like pizza, may be apprehensive of trying a duck burger over their favourite pizza.
The argument then becomes, who is your target audience? Yes, many people eat duck but statistically pizza is consumed by millions more( also due to availability, supply etc). In this case, we are talking about record label A & R’ s. They don’ t want to market and sell a duck burger, they’ d rather take a pepperoni pizza, add a dash of duck to it and voila! It’ s all about a balance of pop appeal, uniqueness and believe it or not, talent. Just remember, you shouldn’ t be 10 steps ahead of radio, but make sure you are a good 2-3 steps ahead.
Social media is so unbelievably important to record labels considering signing a new artist. Immerse yourself into this invaluable tool now. There are so many different ways to expose your music on Facebook, Twitter, YouTube and other sites( including the 45,000 sites that will launch by the time I finish this sentence). Once you have a product, you must spend a large part of your day submitting your music to blogs.
The exposure a positive blog review can get you, can help propel you to another level. One of the most effective online campaigns, comes in the form of viral videos. Shooting clips can be done on quite the budget nowadays, so explore this idea as much as your resources allow.
Always remember that networking is one of the most important aspects of your career in the music business.
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