North Texas Dentistry Volume 9 Issue 5 2019 ISSUE 5 DE | Page 29
the quality was not as good as traditional
dental practices. Generation 2.0 also
often made use of a single brand which
could present system-wide reputational
issues in the case of problems with the
practices.
DSO 3.0 - The Future
Generation 3.0 gets along with affiliated
doctors, complies with the regulations
and is generally not reliant on a single
brand. In addition, generation 3.0 also
offers numerous alternative models:
strategic affiliate programs, non-captive
DSOs, loosely affiliated dental organiza-
tions, dental franchises, buying groups
and direct-to-consumer DSOs.
Strategic affiliate or partnership oppor-
tunities allow dental practice owners to
agree to a limited suite of non-clinical
support services in exchange for a fee
and, if things work out financially, con-
vert to a full-blown DSO model. This
structure allows the practice to maintain
the equipment, leases and any intellec-
tual property. A non-captive DSO model
is a contractual arrangement that pro-
vides certain non-clinical administrative
support services in exchange for 3-6% of
gross revenues as the management fee.
Loosely affiliated dental organizations
can be broken down into integrated or
non-integrated, but the general model
maintains the equipment, leases, intel-
lectual property and non-clinical employ-
ees at the practice level while the practice
owners retain almost complete business
autonomy. This structure when properly
executed can provide higher multiples
when selling the assets of the practices.
Dental franchises are also making a
comeback. They are typically structured
as licensing trademarks without provid-
ing any actual clinical control over the
practice. The buying groups model idea
is to essentially combine several practices
and receive discounted prices based on
volume akin to that of large group dental
practices. And finally the direct-to-con-
sumer DSO model provides specialty
dental services such as implants, den-
tures or orthodontics and can be oper-
ated both in brick and mortar practices
and not. In conclusion, the generation
3.0 provides numerous alternative mod-
els to the DSO that have not been seen
before. This variety of options allows all
sorts of investors and dentists to get
involved with the evolution of dentistry
and participate in a DSO model.
CONCLUSION
DSOs have evolved from the non-regula-
tory compliant first and second genera-
tions into a streamlined and efficient
regulatory compliant model that is best
suited to the great evolution of dentistry
from solo practices to DSOs. In the next
10 years, the industry is expected to con-
tinue its virtually unabated consolidation
into DSOs.
Brian Colao is the Director of Dykema’s Dental
Service Organizations Industry Group. He is widely
regarded as one of the foremost authorities in the
United States on DSO formation, DSO business
structures, DSO related mergers and acquisitions,
and regulatory compliance for DSOs. Send email to:
[email protected].
Meredith Tavallaee is an associate attorney in
Dykema's Dallas office and focuses her practice on
commercial litigation matters. She is a member of
Dykema’s Dental Service Organizations Industry
Group. Send email to: [email protected].
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