North Texas Dentistry Volume 9 Issue 3 2019 ISSUE 3 DE - Page 17

Have a strategy for dealing with patient feedback, with extra attention being paid to HIPAA compliant replies. YouTube In addition to being the third most visited website, YouTube is also the second most utilized search engine (after Google). According to Cisco, by 2021 over 80% of all internet traffic will be video, so a strong YouTube presence will become even more important moving forward. a major impact on how your site appears in search results. Facebook During the last several years, organic vis- ibility of posts in Facebook has contin- ued to decline. However, there are still several reasons to invest time in your Facebook page: 1 2 3 4 5 Many people use Facebook as a search engine and you want to be found by prospective patients near your office searching for dental services. Facebook pages will often show up in Google searches. Facebook is one of the three most important review sites along with Google and Yelp. The first step toward gaining visibility in YouTube is setting up a YouTube chan- nel. You’ll want to include your logo along with a professionally designed header image. Be sure and link to your website and add a description that includes the keywords (i.e. dentist, den- tal implants, orthodontics, sleep apnea, etc.) that you want to be found for. Once your channel is created and opti- mized, you are able to start uploading videos. Office tour, meet the doctor, explanation of services and Q&A’s are just a few of the videos you can create. When creating your videos, keep in mind that you’re most often speaking to an audience that is anxious about going to the dentist and probably unfamiliar with dental lingo. Keep answers conversa- tional and avoid unnecessary industry jargon or technical terms. Each time you upload a video, include a compelling title as well as a description and tags containing the primary keyword terms associated with that particular video. Views, likes and shares will all help to improve the visibility of your video. Pop- ular videos will show more frequently not only in YouTube, but will also often show in Google’s organic search results section. Next Steps Improving your organic visibility on Google, Facebook and YouTube will result in a significant increase in new patients and go a long way toward claim- ing your share of traffic from the infor- mation superhighway. If you’d like to discuss ways to improve your online visibility and receive a com- plimentary analysis of your web pres- ence, visit and complete the form. Email: Schedule a call: Marc Fowler is the founder of Bullseye Media. Since 2006, the team at Bullseye Media has helped hundreds of dental practices across the U.S. and Canada leverage the internet to achieve their practice growth goals. Learn more at Many people expect a business to have an active Facebook page. Facebook still has over two billion monthly active users. That is a lot of traffic. Establish a Facebook page for your prac- tice. Be sure the cover image represents your practice well. Have one of your staffers post content every so often - daily is too often, monthly is too rare. | NORTH TEXAS DENTISTRY 17