North Texas Dentistry Volume 9 Issue 2 2019 ISSUE 2 DE | Page 19

Neuroscience has proven that people buy on emotion and justify with logic. According to Psychology Today, consumers’ emotional response to an advertisement has a 300% greater influence on their intent to buy than does the advertisement’s content. So, it’s not just a matter of having a good message, but also how your message is conveyed. Lighting, background music, your attire, and your ability to speak comfortably all play a role in the way prospective patients receive your message and should be given the same attention you give to crafting what you say. 6 resulting in a convenient, affordable video content creation process. You can learn more about the process by visiting BullseyeVideoSystem.com, then contact me to discuss the details and how to leverage video to grow your practice and gain a competitive advantage. FOR MORE INFORMATION: email: [email protected] Schedule a call: BullseyeDental.com/call Marc Fowler is the founder of Bullseye Media. Since 2006, the team at Bullseye Media has helped hundreds of dental practices across the U.S. and Canada leverage the internet to achieve their practice growth goals. Learn more at BullseyeDental.com. HIGHER CONVERSION RATES Multiple studies have proven that having video on a website increases conversion rates. That means more visitors to your website become scheduled appointments. Assume you have 500 first-time visitors to your website each month. Even a 5% increase in conversion rates would result in 25 additional scheduled appointments every month. That would have a significant impact on your bottom line. One study by MarketingProfs found that the average visitor spends 88% more time on a website with video than a website without video. The longer prospective patients are on your website, the more likely they are to convert. Since conversion is the primary goal of your website and marketing campaigns, you are limiting their effectiveness if you aren’t harnessing the power of video. The Challenge Creating video content is the biggest challenge most practices face. The cost of bringing in a videographer and the logistics involved with coordinating the in-office video shoot often prevents practices from getting started with video. The Solution Bullseye Media has developed a unique video marketing system. It starts with remote video capture technology, FREE VALUATION PRACTICE Know the value of your practice [phone] | ADStexas.com Jeremy Brown JD, Joe Piazza DDS, Terry Watson DDS, & Frank Brown JD Practice Sales & Appraisals www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 19