North Texas Dentistry Volume 9 Issue 2 2019 ISSUE 2 DE | Page 17

educate existing and new patients in expanded services.
Winning is a team event!
Practice #4 - A recent client sent a text discussing the onboarding
meeting they held for the new associate. They discussed “prep
designs, lab work, materials, procedure analysis, management of
employees, practice philosophies and more! We are having fun!”
A total win!
Growing a practice takes commitment, intentionality, and a
clear understanding of the technical, behavioral and business cul-
ture needs of the practice. Strategically, seeking an associate to
cover expanded hours allows for time away from the office for the
practice owner and often requires an investment in the facility,
team or support as the associate onboards. Remaining energized
and committed to the goals of the practice requires effort from
both parties in order to experience the win!
Lynne Gerlach, DDS, FICD, FACD
Dr. Lynne Spencer Gerlach earned her status as a successful restorative dentist and businesswoman in her 26+ year career
practicing in Plano. From startups to partnerships and solo private practices, her experience in transforming businesses is a
passion. Dr. Lynne’s entrepreneurial experiences in multiple businesses have shaped her desire to assist others with business
strategy and growth. She has been helping doctors in their transition and exit planning needs since 2013 with Phase II Dental
Transitions in Dallas. Dr. Gerlach often lectures on Practice Transition topics and writes for dental publications.
Dr. Gerlach graduated from Austin College and Baylor College of Dentistry. She completed her Certification in the ADA Kellogg
Executive Management Program at Northwestern University in 2014. Dr. Gerlach has served as visiting faculty and a L.D.
Pankey Foundation Advisor since 2008 and served on the Board of Directors as well as secretary. She served the Dallas
County Dental Society Board of Directors as editor and previously served the Texas Dental Association as part of the Membership Council. She currently
serves the Texas DENPAC Board and remains active in organized dentistry. She has been a delegate to the TDA since 2005 and is a fellow in the
American College of Dentists, International College of Dentists and a member of ADA, TDA, DCDS, and ADI. She and her husband, Dr. Bill Gerlach have
two grown children, Meredith and Creighton. Her hobbies include sports, music, travel, bridge, and cooking.
For more information, visit www.phasetwodental.com or call [phone].
www.northtexasdentistry.com | NORTH TEXAS DENTISTRY
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