North Texas Dentistry Volume 9 Issue 1 2019 ISSUE 1 DE | Page 19

7. DON’T forget to give your followers special treatment. Instead: Give your audience a reason to follow you. (Psst! Exclusive discounts, whitening for life programs, etc., anyone?) Do special things for your followers and you could even end up building a “tribe” — one that others want to join. This is a great way to get online followers to translate into actual loyal patients. The ever-evolving healthcare world struggles with the tradi- tional values of patient care, respect, and dedication to the pro- fession, along with new modern day trial and error efforts to attract and retain quality and loyal patients in a much more com- petitive environment. How do you keep the patients coming back and how do you get those cherished referrals? Social media to some is “necessary evil,” and it can turn on the professional! Even if you understand the ins and outs of using social media from your personal experience, running a social media account for your Dental Practice is a whole different ballgame. One insensitive post can garner negative coverage and public back- lash, and even has the potential to ruin your business! Dr. Richard Lyschik’s practice transi- tion, staff training and doctor coaching services are customized for the single dentist, as well as the multi-practice owner and entrepreneur. His Dental Office Network Team has helped thou- sands of dentists acquire, expand, merge, and build from the ground up. Retiring, disabled, “burned out”, and relocating dentists have sold their practices with dignity and for top dollar. The Dental Office Network Team has broken numerous national sales records – just ask any major lender! The Practice Rescue Department additionally offers expertise with fraud detection, policy, and compliance issues, and has resurrected practices in demise. Our Practice Rescue experts have lectured across the coun- try on healthcare fraud to sold-out crowds. To discuss your practice’s fu- ture pathways, its income security, and your ultimate transition plans, or if you need expertise with a current critical practice related emergency, work only with a Premier Transition Specialist; a seasoned dentist who “speaks your language.” Contact Richard V. Lyschik, DDS, FAGD, CFE at: [email protected], or call: [phone] www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 19