North Texas Dentistry Volume 9 Issue 1 2019 ISSUE 1 DE | Page 15

Marc Fowler is the founder of Bullseye Media in McKinney, Texas. Since 2006, the team at Bullseye Media has pro- vided website design, video and online marketing for den- tal practices across the U.S. and Canada. Learn more at BullseyeDental.com. 9)   Collect patient reviews for your sleep practice. Google, Yelp and Face- book reviews are the most important. If you use a patient reminder system that sends out automated requests for reviews, change the default message to request reviews on these sites. Reviews on public websites are far more valuable than those on your reminder system’s proprietary platform. 10) Create a YouTube channel. After Google, the next largest search engine is YouTube. Cisco estimates that by 2021, 82% of all internet traffic will be video. The practices that embrace video early on will have a significant competitive advan- tage. The doctors who don’t integrate video into their marketing efforts now will be left trying to play catch-up. 11)   Print sleep apnea brochures to place throughout your practice. Include your new logo, tracking phone number, and sleep website address on the brochure. A well-executed brochure will act as a conversation starter, educate patients, and make it easy for them to refer others to you. Implementing these 11 steps will not only increase your visibility and build your brand as a sleep provider, they will also go a long way towards positioning you as the go-to authority for sleep apnea treat- ment in your target market. To learn more about developing an effec- tive sleep brand, and marketing your sleep practice, visit DentalSleepMarketing.com. Virtual services to assist dental clients in all major cities and many rural areas throughout Texas Wm Stukey & Associates LLC 8 _ Advanced tax planning for high income clients 8 _ Virtual Accounting Services 8 _ Financial Consulting Services 8 _ Dental Advisory Services 8 _ Services to help prevent fraud / defalcation 8 _ Cloud based payroll services 817.481.3265 [email protected] www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 15