North Texas Dentistry Volume 8 Issue 5 2018 ISSUE 5 DE | Page 28

website), marketing materials, social media, signage and a sim- ple, executable marketing plan. Hiring marketing professionals with dental experience helps to ensure that the new brand is created effectively and in a manner compliant with regulatory agencies. Hiring & Team Training Even the most talented clinicians are only as effective as the team that surrounds them each day. Many new practices fear that their limited budget will preclude them from hiring the best or the brightest – not so! The new owner simply needs to focus resources in the right manner. For example, a cross-trained dental assistant can serve as a business team member until the practice can support two full-time employees. Choose the new team wisely and hire quality, not quantity, and once the team is in place, be sure you’ve engaged attorneys and consultants to have employee manuals and systems in place. Trusted Referrals The new practice owner will find that everyone in the industry wants to offer a product or service! While many offers will seem inviting, be sure to pause before saying, “yes,” to a purchase. Hold each purchase up to the light of the goals and budget set for the new office and before following a referral, examine how the person making the referral benefits from the referral. Many professionals in the industry receive a payment or commission for referrals made to lenders, equipment specialists, etc. While this practice does not necessarily negate the quality of the pro- fessionals involved, it may influence the integrity of the referral. Whenever uncertainty exists around a referral or a purchase, ask questions of qualified, experienced professionals. Research options. Select advisors whose only goal is the success of the new practice and its owner. In the end, build a practice that is protected and prepared to serve its owner, team and patients at the highest level. Justin M. Kendall, ESQ, CPA and Haylee N. Davis, MBA are co-founders of KAD Dental, a division of The KAD Group. KAD Dental is a business serv- ices firm specializing in the business needs of dentists and dental practices. Justin and Haylee each have nearly 20 years of experience in law, accounting, business transitions and dental practice management. Email [email protected], visit www.kaddental.com or call [phone] for more information. We’ll help you keep your oxygen costs from getting out of hand! n n Individualized service stops waste Simple, straightforward pricing PUT TECH AIR ON YOUR TEAM TODAY! FAST & EASY NO FEE TO SWITCH NO 1st TIME SET-UP COSTS NO CONTRACT [phone] email: [email protected] www.techair.com 28 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com