North Texas Dentistry Volume 8 Issue 3 2018 ISSUE 3 DE | Page 22
practice marketing
IS THERE A
DISCONNECT
IN YOUR
Imagine you’re at a park enjoying an outdoor sum-
mer concert. You’ve been sitting in the sun for a few
hours and you’re hot and thirsty. You get up to look
for a water fountain. As you look around, you notice
a snow cone vendor has pulled their truck up near
the entrance to the park. A cold snow cone sounds
fantastic, so you head that way.
As you approach the truck, you smell pastries and
hot oil. When you step up to place your order you
PRACTICE’S
MARKETING?
by Marc Fowler
see them cooking funnel cakes in a deep fryer.
“One watermelon snow cone,” you say anyway.
“Sorry, no snow cones”, they reply. “We only sell fun-
nel cakes. We bought this truck from a snow cone
vendor and haven’t had time to change the adver-
tising wrap.”
The advertising promised a cold, refreshing snow
cone. Instead, they were pushing hot, deep-fried
22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
funnel cakes. You walk away disappointed.