North Texas Dentistry Volume 8 Issue 2 2018 ISSUE 2 DE | Page 19

be clean , uncluttered , efficient and growing . A declining revenue is a difficult position of negotiation for any seller . Proper management and leadership can position a practice owner to a place of strength in negotiating and recruiting the best young doctors to their practice .
LEAD TO SUCCESS
The rapidly changing profession of dentistry requires technical excellence , management and leadership skills to navigate patient needs and a competitive business climate . As dentists engineer their own day to apply principles that are responsive to the metrics of the practice , a predictable level of success for the practice of dentistry is high . Starting with the end in mind when evaluating patient treatment options and outcomes is likely part of your daily routine . That principle applies to leading a dental practice and engineering your success for your best transition outcome as well .
Lynne Gerlach , DDS , FICD , FACD
Dr . Lynne Spencer Gerlach earned her status as a successful restorative dentist and businesswoman in her 26 + year career practicing in Plano . From startups to partnerships and solo private practices , her experience in transforming businesses is a passion . Dr . Lynne ’ s entrepreneurial experiences in multiple businesses have shaped her desire to assist others with business strategy and growth . She has been helping doctors in their transition and exit planning needs since 2013 with Phase II Dental Transitions in Dallas . Dr . Gerlach often lectures on Practice Transition topics and writes for dental publications .
Dr . Gerlach graduated from Austin College and Baylor College of Dentistry . She completed her Certification in the ADA Kellogg Executive Management Program at Northwestern University in 2014 . Dr . Gerlach has served as visiting faculty and a L . D . Pankey Foundation Advisor since 2008 and served on the Board of Directors as well as secretary . She served the Dallas County Dental Society Board of Directors as editor and previously served the Texas Dental Association as part of the Membership Council . She currently serves the Texas DENPAC Board and remains active in organized dentistry . She has been a delegate to the TDA since 2005 and is a fellow in the American College of Dentists , International College of Dentists and a member of ADA , TDA , DCDS , and ADI . She and her husband , Dr . Bill Gerlach have two grown children , Meredith and Creighton . Her hobbies include sports , music , travel , bridge , and cooking .
For more information , visit www . phasetwodental . com or call ( 214 ) 540-8085 .
The foundation of quality patient care starts with quality healthcare construction . We work together to provide our clients with a hasslefree experience . Our crews are professional , reliable , and perform with premium workmanship . With an onsite supervisor overseeing every project , we can assure the construction process is running smoothly at all times . When you ' re considering a construction company for your upcoming dental finish-out , or ground-up construction , General Improvement Co . has the experience , the manpower , and the desire to assist you in building the office of your dreams !
2639 BRENNER DRIVE , DALLAS , TX 75220 ( 972 ) 247-8666 WWW . GENERALIMPROVEMENTCO . COM
www . northtexasdentistry . com | NORTH TEXAS DENTISTRY 19