ready have a website today , it is easy to find out what your patients are most interested in by analyzing your website visitor data . With simple tools like Google Analytics , Heat Maps , and A / B testing , any site can be improved .
Mistake # 3 Trying to be All Things to All People
Most dental sites are guilty of “ Jack of all trades , master of none ” syndrome . Doctors feel like they need to list every procedure they can , have , or ever will do . The result is website visitors become overwhelmed , frustrated , and leave . Your homepage and navigation should be clean and easy with just a few choices and a single call to action .
Great brands strive to occupy one space in consumer ’ s minds : Volvo is safety . BMW is performance . Mercedes is luxury .
Mistake # 4
You Don ’ t Look Professional or Trustworthy Online
Most people will visit your website before they ever step foot in your practice . A good first impression is everything – they are forming an opinion within the first few seconds they land on your website .
Here are some tips to help put your best foot forward :
Mobile Responsive . Over 50 % of web visitors today are on mobile phones . For many of our clients , that number is around 70 %. Your site must look and function great on a phone . Period .
Professional Images . Good photographs make a huge difference in marketing . It is the first recommendation we make to our new clients . Patients want to see you and your staff . Outdated and / or unflattering photos may convey that your practice is old and sloppy .
Updated Design . How much did you invest in decorating your office to create the right impression ? Your website is the virtual front door to your practice . It needs to be updated and maintained just like your physical office . Make sure the design of your website is modern and functioning correctly .
Outside Credibility . Include community and professional connections like awards and association logos on your website . These can lend credibility . This lets your visitors know you stand out in the industry and care about the community .
Reviews . Positive reviews are so important in establishing credibility with potential patients . Sure , they know you think your practice is great , but they want to hear it from your current and past patients as well .
Social Media . Being active on social media is far less important for dentists than many would have you believe . But your practice should have a professional presence on Facebook . Patients will spend little time on your Facebook page and few will follow you ( especially if you keep posting about flossing ), but you need to be
there . TIP : The real power of Facebook is brand building through advertising .
Take action today to avoid these mistakes , and you will see more of your website visitors becoming patients .
For more tips and information on building a dental website that works , call the Bullseye Media dental marketing team at ( 800 ) 506-9817 ,
Marc Fowler is President of Bullseye Media and a frequent dental conference and study club speaker . Since 2007 , they have helped hundreds of dental practices across the U . S . and Canada leverage the internet to achieve their practice growth goals .
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