North Texas Dentistry Volume 6 Issue 5 North Texas Dentistry Volume 6 Issue 5 | Page 25
You may think you already have many or all of these in place
but, unless you’ve completely revamped them within the past
three years—and if they aren’t specifically configured to reach
the targets you’ve pinpointed in Step One—you need to go back
to the drawing board. Even the best systems develop bottlenecks over time, so they need to be updated periodically. And if
your systems haven’t been designed to hit your targets, you simply won’t hit those targets.
Conclusion
Building a more successful practice is not as simple as 1-2-3, but
this three-step method — based on targets, systems and scripting — will make it easier than you might think.
To learn about the various ways Levin Group can help you
improve and grow your practice, visit www.levingroup.com.
Step Three:
Scripting Staff to Get the Desired Results
Note that the second system listed above is scripting. That represents team training of a particularly effective sort. Your new
systems will prescribe how to accomplish your stated targets
step-by-step. A high percentage of these steps require interactions with patients. Handled well, these interactions achieve the
practice’s desired results. Yet many otherwise skilled and dedicated staff members (and doctors, too) have less-than-ideal
verbal skills. Scripts overcome this limitation.
Written as guidelines for staff-patient interactions and mastered through role-paying, they enable virtually any team member to say the right thing every time. Your team will need
additional (and ongoing) training, but scripting should be the
core technique.
Dr. Roger Levin
Dr. Levin is a third-generation general dentist and the Chairman and CEO of Levin
Group, Inc., the largest dental practice management and marketing firm in North America. As a leading authority on dental practice management and
marketing, he has developed the scientific systems-based consulting
method that will increase practice production and profitability, while lowering stress. Dr. Levin has authored 65 books and more than 3,700 articles. He presents 100 seminars per year worldwide.
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