North Texas Dentistry Volume 6 Issue 5 North Texas Dentistry Volume 6 Issue 5 | Page 25

You may think you already have many or all of these in place but, unless you’ve completely revamped them within the past three years—and if they aren’t specifically configured to reach the targets you’ve pinpointed in Step One—you need to go back to the drawing board. Even the best systems develop bottlenecks over time, so they need to be updated periodically. And if your systems haven’t been designed to hit your targets, you simply won’t hit those targets. Conclusion Building a more successful practice is not as simple as 1-2-3, but this three-step method — based on targets, systems and scripting — will make it easier than you might think. To learn about the various ways Levin Group can help you improve and grow your practice, visit www.levingroup.com. Step Three: Scripting Staff to Get the Desired Results Note that the second system listed above is scripting. That represents team training of a particularly effective sort. Your new systems will prescribe how to accomplish your stated targets step-by-step. A high percentage of these steps require interactions with patients. Handled well, these interactions achieve the practice’s desired results. Yet many otherwise skilled and dedicated staff members (and doctors, too) have less-than-ideal verbal skills. Scripts overcome this limitation. Written as guidelines for staff-patient interactions and mastered through role-paying, they enable virtually any team member to say the right thing every time. Your team will need additional (and ongoing) training, but scripting should be the core technique. Dr. Roger Levin Dr. Levin is a third-generation general dentist and the Chairman and CEO of Levin Group, Inc., the largest dental practice management and marketing firm in North America. As a leading authority on dental practice management and marketing, he has developed the scientific systems-based consulting method that will increase practice production and profitability, while lowering stress. Dr. Levin has authored 65 books and more than 3,700 articles. He presents 100 seminars per year worldwide. We specialize in customer satisfaction.. www.jhouserconstruction.com 817.988.7842 www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 25