SEO has become a very sophisticated tool for improving online
marketing, so many dentists rely on outside experts to evaluate
and improve their website’s ability to come up high in a search.
Looking for a Conveniently Located Practice
Many of the people who use online map services pay special attention to businesses (including dental practices) that are convenient
to where they live or work. If you’re not doing what’s necessary to
show up on maps, you’re missing out on potential new patients.
Going Online for Practice Reviews and Ratings
The majority of consumers have learned to look at actual user ratings to get a better picture of available products and services. To
attract these online shoppers, you need to develop a strategy for
generating as many positive reviews as possible and ensuring that
they show up in the most influential directories. This, combined
with protocols for dealing quickly and effectively with negative
comments or reviews, constitutes what is known as reputation
management.
Relying on Social Media for Buying Advice
The immense popularity of Facebook and other social media sites
means that your activities in this arena can strongly influence the
growth of your practice. Those not yet connected with your practice will have no reason to friend or follow you, but you can reach
prospects with paid ad messages sent out through social media
channels.
CONCLUSION
By analyzing who you want to reach on the web, you can begin
developing effective marketing strategies. Make your practice
appear as strong online as it is in reality, and more of those browsing will end up buying what you have to offer.
Dr. Levin will be presenting his latest seminar, “Ignite Your Production, Double Your Profit,” in many cities, including Dallas and
Houston, in 2016. To see the complete schedule, go to www.levingroup.com/gpseminars.
Dr. Roger Levin is a third-generation
general dentist and Founder and CEO of
Levin Group, Inc., the leading dental
consulting firm in North America. As a recognized authority on dental practice management and marketing, he has developed
the scientific systems-based consulting
method that will increase practice production and profitability, while lowering stress.
Dr. Levin has authored 68 books and more
than 4,000 articles. He presents 100 seminars per year worldwide.
Be sure to visit
us in San Antonio
at the
TDA Meeting
Booth 1236!
www.northtexasdentistry.com
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NORTH TEXAS DENTISTRY
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