IT TAKES A
T
E
A
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practice management
by Bobby Haney, DDS
Let’s talk about team. I get the feeling that a lot of practice owners
understand the importance of treating their patients like stars but
underestimate the importance of
treating their team members with
the same attitude. And that is a very
costly mistake.
To borrow a term from anatomy,
your team is very much the peripheral nervous system of your practice.
They carry out the signals from the
CNS into all the areas of your business. And when they are not operating in healthy connection to the
brain (you), then you will have problems functioning properly.
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TRAINING.
A critical step in this process is training.
You would think this would be obvious
but I am amazed at the neglect I
encounter in this area. All of your team
members need to be thoroughly trained
in whatever function they carry out.
Assistants, hygienists, front office staff,
and associates need to know everything
that is expected of them and how to do it
excellently. Practice leaders cannot just
“expect” their team members to know
what to do. They have to be shown in
detail.
And this is an ongoing process. Update
training on a regular basis. And, please,
do not neglect your new team members.
Expecting a new employee to learn on
the fly is a disaster waiting to happen.