North Texas Dentistry Volume 6 Issue 1 | Page 14

practice marketing Your Practice is Missing Out on the Real Power of Facebook by Marc Fowler It seems like every day you hear about some new social media channel. You know you can’t be everywhere, but you also worry that you could be missing out on new patients if you don’t manage to be in the right places. If there’s one social media platform you can count on your patients using, it’s Facebook. Nearly 75% of all adults that ever go online use Facebook. Businesses of all types have scrambled to create pages on Facebook and started posting content hoping for likes and engagement. Yet many hesitate to use what’s \