preparations for a
SUPERIOR
2016
Put all these ideas to work in your practice and have cause for
optimism as 2015 ends. You will have posted better fourth quarter financial results than expected and launched exciting new
growth strategies for 2016 and beyond.
For more information on Dr. Levin’s Las Vegas seminar
on December 11–12, go to: www.levingroup.com/gpseminars.
Though the financial rewards may not show up before
the end of the year, they’ll not be long in coming if you
and your team focus on the following strategies.
Designed to put your practice on a strong and sustainable growth footing, they’re all founded on the business axiom of doing more with what you already have.
Dr. Roger Levin is a third-generation
general dentist and Chairman and CEO of
Levin Group, Inc., the largest dental practice
management and marketing firm in North
America. As a leading authority on dental
practice management and marketing, he
has developed the scientific systems-based
consulting method that will increase practice
production and profitability, while lowering
stress. Dr. Levin has authored 65 books and
more than 3,700 articles. He presents 100
seminars per year worldwide.
Bring inactive patients back to active status.
Beyond patients overdue for hygiene, as I’ve discussed
here, you probably have a substantial number of
patients who are notably inactive — not seen by you for
18–36 months. Time and again, practices that initiate a
systematic reactivation program have been able to
bring 80% of their inactive patients back within
90 days.
Why such a high success rate? Many inactive patients
are truly inactive, i.e., not going anywhere for dental
care. They haven’t switched, they simply stopped. This
may be due to financial stress, the belief that they have
no dental problems in need of professional attention,
or losing track of routine care in the midst of the many
distractions of modern living. Quite a few of your inactive patients may still think of you as their dentist,
though this won’t last forever.
Upgrade customer service.
Patients judge practices more on the basis of the customer service they experience than the clinical services
they receive. This means that the best way to
strengthen the bonds between patient and practice is
with improvements in comfort, convenience, friendliness and thoughtful amenities. Some of these
upgrades