North Texas Dentistry Volume 5 Issue 6 | Page 21

By simply responding you can set yourself apart. The study also found that 61% of consumers said they would be shocked if a business responded to their negative comment. HOW TO RESPOND TO A NEGATIVE REVIEW Prospective patients are more likely to trust a practice who takes time to respond to reviews with the goal of improving service. People will naturally be drawn to a practice that displays a human side. Next month we’ll look at some ways you can get more positive reviews for your practice. Marc Fowler is President of Bullseye Media, LLC, a McKinney, TX based dental marketing agency that has helped over 200 dental practices across the U.S. and Canada leverage the internet to attract more of their ideal patients and build their brand. He can be reached at (214) 592-9393, or [email protected]. Visit OnlineDentalMarketing.com for a complimentary customized online marketing and reputation x-ray. 1. Respond as quickly as possible. Every day that goes by without a response is potentially costing you new patients. If a prospective patient sees that the revie ܁