rules and regulations
by Brian Colao
One of the most effective ways to attract new patients to a
dental practice is through dental advertising. There are
many forms of dental advertising including print ads, radio
ads, video ads, direct mailers, practice signage, websites,
patient testimonials and many forms of social media.
However, there are numerous regulations that govern dental
advertising and the failure to follow the regulations can lead
to dental board complaints that can result in costly fines,
discipline and even revocation of a dentist’s license.
Advertising is broadly defined by the regulations to include
virtually any communication designed to obtain new patient
business. This article will address some of the key components to a compliant advertising plan.
First and foremost, all advertisements must contain accurate
information including information concerning the advertising
dentist’s credentials and experience, information concerning price