North Texas Dentistry Volume 5 Issue 5 | Page 30

practice marketing Making Your Website Work For You 30 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com Today’s consumer has been conditioned to read reviews (think Amazon, Angie’s List) and conduct considerable online research before making any purchase decision, regardless of the product or service. A service as significant as dentistry generates an even more magnified level of due diligence. In addition to reading reviews online, they are going to visit your website. According to the data