reach and keep those users.”
In your case, “users” means patients, and
it’s critical that they find exactly what
they are looking for when they arrive at
your website.
Based on our experience and
research, here is what patients
generally want to do:
n Read about the procedures
you offer
n Meet the doctor
n Learn about insurance and
financing options
n Call your office
n Find your address
n The content must be present,
well-written and easy to find.
3
Does it have the right
amount of content?
Google has routinely said
that they will reward websites that have high quality,
fresh content. So if your site
has generic, bland, short paragraphs
about the procedures you offer and
hasn’t been updated in three years – you
might have some work to do.
Here is what we recommend:
Separate pages. Google likes separate
pages with original and unique content
for each procedure. So if all of your services are listed on a single page with little
or no content about each, you are limiting your ability to rank in a Google
search.
4
Is your website consistent
with your office?
It’s very confusing for a potential patient to walk into a dental practice that wasn’t at all
represented in the same way on their
website. While it’s typically not a deal
breaker, image consistency is important
to building your brand.
Ideally, your practice website and your
office would be consistent in more ways
than just utilizing the same logo and
color scheme. For example, if you have
a modern-style dental office with clean
lines and modern art, then your site
should be designed in the same manner.
If you are a pediatric dentist, choose a
more whimsical or fun website design. A
consistent brand shows your potential
patients that you are professional and
you care about the details.
5
Is it designed to convert?
A beautiful website is nothing
more than an expensive, interactive brochure if it’s not
designed to convert visitors
into scheduled patients. Websites
don’t automatically “convert”, they must be
specifically designed to do so.
Take a look at each page on your
website and take note of whether it
has these features:
Does it prominently feature your
phone number? And, is it in bold,
large font (making it crystal clear how
to book an appointment?)
Is the copy compelling? You have
five seconds to engage your potential pa ѥ