3 Communication Lessons
You Can Learn from Mad Men
communication
which are just as useful today as they were in this
iconic ‘60s show on advertising, life, and scotch
by Karen Cortell Reisman
#1: Relationships
Manage them well.
Lots of whiskey, wine and romance happen in Mad Men. That’s
NOT what I propose for your business success. But the premise
behind the dining, golfing and meetings is key to your communication success. The gang at Sterling Cooper create relationships with their prospects and maintain them as clients. Virtual
communication is not the same as eye-to-eye connecting. Mad
Men understands the need to form and preserve strong business
relationships.
#2: Story
Tell why your customer wants
to buy from you.
Advertising is about telling a story. It’s not about the stats on
Vicks VapoRub, Burger Chef, or Samsonite... it’s how these
products will make you feel. Don Draper reminds you that selling is about the “need behind the need”... ultimately about the
emotional gain. Mad Men’s Burger Chef campaign centers
on how happy the family will be by eating together at this
casual diner.
#3: Gravitas
Karen Cortell Reisman, speaker, executive
coach and chocolate eater, has written 3 books
and is the President of Speak For Yourself .
Karen works with dentists, speaks to dental associations, and coaches executives on how to
Speak For Yourself to make more money.
®
Read more short articles at
www.SpeakForYourself.com.
24 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
Show it.
Gravitas means dignity, presence, influence. We vote for those
with gravitas and we buy from those with gravitas. Don Draper
has his demons. Lack of gravitas is NOT one of them. He
believes in his ideas and when he walks into a room, prospects
and clients listen. He has the courage to stand by his concepts,
go against research when needed, and even refute the clients’
ideas. And don’t forget to “look the part”. These characters dress
with care, have great posture, use effective eye contact, and
know their stuff. Learn from “Mad M [