Photo by Ray Bryant, Bryant Studios
cover feature
Cracking the Code to Your
Competitive Advantage
OrthoDent 3D Imaging
M
by Tina Cauller
odern orthodontic treatment has advanced by leaps
and bounds with the advent of new imaging and treatment planning technology. However, all of these
advances have required practices to invest in costly equipment
(and the space to house it), cumbersome software, and staff
training. The equipment and the ability to operate it must be
maintained through constant attention, education and expense.
Now, for the first time, dental practitioners can access highly
sophisticated technology without a substantial investment in
equipment, time, or training. With the release of their three
newest products, OrthoDent 3D Imaging serves as a bridge
between practices and cutting edge technology, giving doctors
access to the latest orthodontic treatment with greater efficiency, cost-effectiveness and convenience than ever before. All
three products are provided in a flexible manner that allows
dental professionals to customize their level of involvement.
6 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
OrthoDent serves as the interface between the practice and
product and can provide as much or as little support as the doctor desires with imaging, software and IT.
Virtually Straight – Clear Aligner Alternative
The brilliant application of CAD/CAM technology to virtually
design straight teeth on a computer and then create clear custom orthodontic aligners was a game-changing innovation in
the modern world of orthodontics. While it certainly appealed
to patients who wanted to avoid the look of traditional metal
braces, the treatment was too costly to be feasible for every
patient.
The orthodontic world is now taking another leap into the
future with OrthoDent’s release of Virtually Straight. Instead of
just delivering trays, Virtually Straight puts super-accurate 3D