Do more than just defend your reputation – go on the offensive.
A solid reputation management program involves many steps. To
actively protect yourself and your practice, here are four simple
steps our reputation management team recommends dentists do
on their own:
1
4
Create content.
Add “Google myself” to your to-do list.
A dentist should try to control as much real estate on the first two
pages of a Google search as possible. A key way to do this is by creating consistent, high quality content, including blog posts and
videos, and having a strong presence on the prominent directory
and social media sites.
2
To really give your practice protection against online defamation,
consider enrolling in a comprehensive online reputation program.
Our protection team will not only monitor your reputation, but
proactively put measures in place so if a negative review happens,
the collateral damage is minimal. As a dentist, your reputation is
everything, to proactively protect it, give us a call today. We’d love
to help.
Google your name and your practice name on a regular basis. If
negative reviews exist, they’ll more than likely pop up in a Google
search. Ignorance is not bliss and you should know what’s being
said about you online.
Speak back.
If you do have a negative review, consider responding to it. Just
remember to answer calmly and always take the high road.
Remember, your responses are public, so represent yourself well.
3
Claim your space.
Claim and optimize your social media and local listings profiles
(Google+, Facebook, Twitter, LinkedIn, Yelp, City Search, etc.)
Make sure they are all optimized by adding photos, keywords
and customizing your description.
Neil Rudoff is the Senior Account Executive at
Bullseye Media in McKinney, TX. He received his BA
from Tufts University in 1989 and his MBA from UT
Austin in 1993, and has been an online marketing
and web design consultant since 2003. He can be
reached at (214) 491-6166 or [email protected] BullseyeMedia, LLC is a McKinney, Texas
based full-service digital marketing agency that specializes in helping dentist leverage the internet to grow their practices. Visit our
website at www.onlinedentalmarketing.com.
www.northtexasdentistry.com
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NORTH TEXAS DENTISTRY
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