North Texas Dentistry Volume 4 Issue 3 | Page 23

many times have you clicked on a video only to immediately close it when you realize it’s four minutes long? We do it and chances are your patients do it as well. In fact, a recent study by Wistia found that a 1 minute video gets double the viewer engagement that a 2 minute video does. So, if it’s crucial that your patients and potential patients watch your videos from start to finish, say it quick and say it well – and keep the video short. 2 Explain What You Do Best. Nothing tells a story quite like a video. In fact, some videos don’t even have to use spoken words to tell a compelling story. In online marketing, WooRank.com says that the new trend of “explainer” videos that use either animation or actual people to do the storytelling has risen exponentially. For dental practices, quick videos of the dentist compassionately explaining how he or she treats certain dental conditions or how he or she performs certain procedures will connect with your potential patients insta