many times have you clicked on a video
only to immediately close it when you realize it’s four minutes long? We do it and
chances are your patients do it as well. In
fact, a recent study by Wistia found that a
1 minute video gets double the viewer
engagement that a 2 minute video does.
So, if it’s crucial that your patients and
potential patients watch your videos from
start to finish, say it quick and say it well
– and keep the video short.
2
Explain What
You Do Best.
Nothing tells a story quite like a video. In
fact, some videos don’t even have to use
spoken words to tell a compelling story. In
online marketing, WooRank.com says that
the new trend of “explainer” videos that
use either animation or actual people to do
the storytelling has risen exponentially.
For dental practices, quick videos of the
dentist compassionately explaining how he
or she treats certain dental conditions or
how he or she performs certain procedures
will connect with your potential patients
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